Medical Tourism Search Engine Marketing (SEM)
Fill Your Facility with International Patients — On Demand
Online Medical Tourism Marketing:
It's Worth Getting Right
- 80% of Internet users have searched for health-related topics online. (Pew)
- Patients most commonly search for information on specific conditions (63%), or specific medical treatments (47%) online. (Pew)
- 77% of patients use search engines to find medical facilities to book appointments with. (Google- The Digital Journey to Wellness)
- Patients search symptoms and conditions near the moment they are ready to convert and select a provider. (Google- The Digital Journey to Wellness)
- 83% of patients review a healthcare facility’s website before scheduling an appointment (MDConnect)
Medical Tourism Facilities We Work With
We work with medical facilities in Asia who seek to acquire international patients through search engine advertising campaigns. Most of our clients fall into one of two maturity levels:
You are Currently Running a Large International Ad Campaign, and Want to Improve It
You will run a more profitable campaign
Using our advanced proprietary targeting methods, we will provide the highest-quality clicks at the lowest possible cost per click, and cost per conversion.
Your campaigns will be optimized year-round
We will keep your bookings stable, and adjust your campaigns to take advantage of seasonal demand and the shifting availability of your services.
Your facility will grow.
We will find you more high-quality patients at higher margins
You have Decided to Run a New International Ad Campaign, and You Want to Find a Credible Agency to Run It
Work with medical marketing specialists
We only serve the medical industry. We have worked directly in the medical field and know its ins-and-outs.
You will run legal, ethical, compliant campaigns
We only create and run ads aligned to each channel and treatment’s specific marketing restrictions.
You will be treated fairly
You will be treated fairly. We only offer service level agreements you can leave at any time— no long-term contracts or aggressive upsells.
What All Topengage Clients Get
Patients
on Demand
No more downtime. We will adjust your budgets in real-time to generate as many new leads as you need, anytime you need to fill your facility.
Patient-Differentiated
Advertising
No generic ads. We will create unique creatives tailored to the specific location, culture, language, and condition of each of your patient groups.
Metrics-Based
Marketing
No guessing. We will calculate the exact cost to recruit a new patient for each of your treatments— and we will lower that cost over time.
Plug-and-Play
Service
No micromanagement. We will run every step of your advertising campaign for you—so you can just focus on running your growing facility.
How We Deliver Results
International Patient Recruitment and Retention: It’s All About Trust
You are in a challenging business. You are selling a sensitive product. Your patients need your treatment to restore their quality of life. Your patients are picky, well-informed, and cautious. They are very worried about who they work with and they feel naturally suspicious about working with a clinic half the world away.
Effective Marketing Will Establish Trust
To attract these tricky and fickle patients, you need to gain their trust. Effective marketing will establish trust with them the moment they first see your ad, and continue to build trust at each step in your marketing process. We will present your solution in a comprehensive, ethical, and honest manner at every patient touchpoint.
Test Our Partnership - Risk Free
It’s a lot. And a lot can go wrong. Here’s what we do to reduce your risk and make it easy to establish a secure partnership with us.