We have run so many compliant, successful campaigns for Healthcare Businesses that Google has made us one of their partners.
Google officially recognizes that we know and follow all of their guidelines, that we deliver exceptional customer service, and offer a large competitive advantage to our clients. Google gives us priority support, and easy-to-verify recognition that we continuously meet their standards and excel on their platform.
We serve the medical and healthcare companies who cater to high-value clients. We know the rules, regulations, and best practices of medical marketing on Google. We understand the unique profile of people looking for your services & products. And we have staff with experience from the medical industry, who know the ins- and outs of what medical & wellness practices need.
Deploy a complete turn-key marketing machine – without internal investment, hiring, or management. Partner with TopEngage, and you will get:
Focus on your service, leave the advertising to us. Run a complex, full-service, results-driven Google Ads campaign through a single point of contact.
Leads are the lifeblood of your business. Keep them flowing. Generate as many qualified leads as you need to meet your capacity – profitably, ethically, on-demand.
Run local, countrywide or international campaigns, single or multi-language. We have effective campaign models and methodologies that work for every scenario
The main challenge for legitimate medical and healthcare providers running Google Ads today is ad disapprovals, account suspensions and constant appeals. Even businesses that are compliant according to Google Ads terms experience lots of issues due to either false positives or using prohibited terms. We can help you with getting your websites and ad accounts compliant.
How you write your pages and what you mention matters, a single word can trigger ad disapprovals even if the product you offer is allowed on Google Ads. We have 6 years of experience handling this
There are strict rules surrounding what you can write in ads both online and offline. We write converting ads that follow the rigorous standards set for medical and healthcare providers. We follow HIPAA guidelines for PPC advertising
Because privacy matters, advanced targeting for medical and healthcare ads is restricted. We work within the scope of compliance to optimize targeting and maximize campaign results
Generating high quality leads for your sales team to manage is our primary focus. With a strong emphasis on business understanding, we align the leads you get with your sales and business strategy. We do frequent adjustments and can match our scalable campaign results to meet your capacity. Along the way we advice and guide your team to perform better
We only put your Google Ads spend where it benefits the most. We specialize in highly targeted ads mainly on the search network. Unless you have an unlimited budget, you need to put your money where the high quality leads are. Spending on youtube ads, display ads, smart campaigns and “performance marketing” is not optimal for most clinics and healthcare providers.
If the good clicks are out there, we will find them. We are also realistic about search volume, if there aren’t enough quality searches to fill your budget, we will advise you to spend on other channels, we won’t run useless campaigns just to spend your money
Lead quality is the main issue for most seasoned advertisers. We use advanced conversion tracking and routinely follow up on the quality with you or your staff, there is a lot we can do to bring you the right leads as long as we get business level feedback.
Most campaigns we take over run with all the bells and whistles that Google Ads offer, most have poor results and bad return on ad spend. We cut the fat and deliver fewer, higher quality clicks leading to a consistent flow of high quality website visits.
Clicks don’t pay your bills. Ad impressions don’t keep your lights on. Vanity metrics don’t build your bottom line. We ignore them all, and focus on the only number that will grow your facility— how much it will cost you to acquire a new, paying patient for one of your products or services. Get this one number right, and you will run a profitable ad campaign. CPL and ROAS is our guiding light.
We deliver leads at a predictable rate and cost-per-acquisition. We first take a baseline of how many high-quality leads you are receiving and how many you need to acquire a paying customer. Next, we establish a starting cost to acquire a new paying patient for each of your treatments. Then, we continuously refine your campaign to lower your cost-per-acquisition and increase your profits on each patient. Using our extensive datasets and industry experience, we craft campaigns especially for your business needs.
Every facility has their favorite treatments, specialties and calendars to fill. We work with you to get more leads for the treatments and services you want to provide. We help you grow new or existing specialties. We work with you to understand the lifetime value of a patient for each individual specialty and adjust our advertising spend based on that.
A Different Kind of Marketing Agency
We don’t focus on clicks or other vanity metrics. We have 100% focus on cost per lead (CPA) and lead quality. When launching campaigns we will work closely with you during the warm-up phase with meetings as needed, once campaigns stabilize we will work with your team to keep an eye on lead quality
Let’s be clear – there are lots of PPC agencies out there who will promise you the world… then run non-compliant ads that don’t deliver and get your account or ads suspended. We advertise your business legally, ethically, and compliant with all local laws and Google Ads policies requirements.
Like most clients we run into, you have probably fallen for marketing agencies that promised everything and delivered nothing. We are different, we will start you out with a low budget that you are comfortable spending, then we will scale, at your convenience as results start to become predictable and you are comfortable you are actually making money from our efforts. We will PROVE that you are running profitable campaigns.
Part of our process is to set up advanced backend tracking (conversion tracking), if the platform you run your website on allows it, we will also insert things like campaign name, traffic source and keyword name into the forms you get from your website. That way you will know 100% that a lead came from advertising. No more guessing.