The main challenge for legitimate medical and dental clinics running local Google Ads today is ad disapprovals, account suspensions and constant appeals. Even businesses that are compliant according to Google Ads terms experience lots of issues due to either false positives or using prohibited terms. We can help you with getting your websites and ad accounts compliant.
How you write your pages and what you mention matters, a single word can trigger ad disapprovals even if the product you offer is allowed on Google Ads. We have 6 years of experience handling this
There are strict rules surrounding what you can write in ads both online and offline. We write converting ads that follow the rigourous standards set for medical and healthcare providers
Because privacy matters, advanced targeting for medical and healthcare ads is restricted. We work within the scope of compliance to optimize targeting and maximize campaign results
Google Ads form the cornerstone of your marketing campaign. Be visible on Google maps, in search and run call-only campaigns for customers looking for quick service. Track all actions of your visitors to your website for continuous improvement
We are experts at cultivating profitable campaigns, we start slow and weed out bad keywords and search phrases. We test individual services and treatment and work with your staff to ensure the leads and patients you are getting are the right ones
We designed our agency to solve the core challenges medical advertising. Our proprietary targeting methods means we reach your core audience while being 100% compliant with all Google Ads Policies.
Medical marketing is all about showing your ads to the right audience, at the right time, in the right location. Our advanced targeting systems are designed to work within the restrictions of medical marketing on Google.
We handle it all. We give you a single-point-of-contact for your entire campaign. We tell you about the important outcomes and let you ignore everything else.
Quality leads are the lifeblood of your business. Keep them flowing. Generate as many qualified leads as you need to hit your business goals – profitably, ethically, on-demand.
We offer transparent, accountable reporting on every single dollar we spend. We relentlessly deliver clear ROI on every ad, click, and conversion.
Build and broadcast a name you are proud of. Develop a full suite of branded assets. Run trust-building advertising. Actively manage your online reputation.
We have profitably advertised for many of the market’s leading treatments, services, and facility types. We know what your patients need to hear to click “buy”.
We have run so many compliant, successful, high-spend Google Ad campaigns for Medical & Wellness facilities that Google has made us one of their partners.
They have officially recognized that we know and follow all of their guidelines, that we deliver exceptional customer service, and offer a large competitive advantage to our clients. Google gives us priority support, and easy-to-verify recognition that we continuously meet their standards and excel on their platform.
Clicks don’t pay your bills. Ad impressions don’t keep your lights on. Vanity metrics don’t build your bottom line. We ignore them all, and focus on the only number that will grow your facility— how much it will cost you to acquire a new, paying patient for one of your products or services. Get this one number right, and you will run a profitable ad campaign.
We deliver leads at a profitable cost-per-acquisition at every step of your engagement. We first take a baseline of how many high-quality leads you are receiving and how many you need to acquire a paying customer. Next, we establish a starting cost to acquire a new paying patient for each of your treatments. Then, we continuously refine your campaign to lower your cost-per-acquisition and increase your profits on each patient. Using our extensive datasets and industry experience, we craft campaigns especially for your business needs.
We use every component of the Google Ads ecosystem to find patients you didn’t know were out there. We experiment with seasonality. We explore new business segments. We test new services, markets, channels and formats. Over time, we grow your facility larger than you thought possible. We are experts at cross-channel marketing and can connect your google ads audiences with those on Facebook, Instagram, Twitter, LinkedIn and more.
We run multiple ad groups for your the services you wish to prioritize. We deliver you an initial set of profitable leads, all while collecting critical real-world data on how to best find, attract, and convert your ideal customers. We will begin to expand your ad campaigns to new services and patients, but only after we know for certain how to pull them in at a profit.
We will continuously improve your profitable ad campaign. We deploy a suite of proven processes that will weed out your bad leads and prioritize your highest-converting patients. We monitor and improve each ad’s quality score, and the profitability of each of your services. Most important, we provide strategic monthly reporting filled with easy-to-action advice on how to continue to grow your facility. We are constantly on the lookout for new ways of generating high quality, low cost leads for you.
We know what you go through when you work with a marketing agency. You have to hand over a critical element of your business – your advertising. You have to give them control over your substantial marketing budget. You have to sign on and trust they can grow your business… before they show results.
It’s a lot. And a lot can go wrong. Here’s what we do to reduce your risk and make it easy to establish a secure partnership with us.
We don’t do static very well. We are constantly looking for new ways to develop and refine your campaigns.