Facebook Ads for Medical & Wellness Facilities
Run Profitable Campaigns on This Challenging - But Lucrative - Platform
Facebook Ads:
Why They’re Worth Getting Right
- 74% of Facebook’s users log in every single day.
- The average Facebook user logs in 8 times per day.
- 6+ million businesses run Facebook Ads campaigns.
- But only 42% believe their Facebook Ads campaigns are successful.
Who We Run Facebook Ads For
We Will Use Facebook Ads to Bring You More International Patients
Facebook Ads for
Medical Facilities
Facebook Ads for
Wellness Facilities
Why Let Topengage Manage Your
Facebook Ads Campaign
We Know How to Leverage Facebook’s Unique Strengths
Facebook provides three core benefits over other advertising channels.
- First, it is your best option if you need to educate and inspire potential patients about treatments and services that they don’t know exist, or that they don’t know they need.
- Second, it provides granular targeting metrics that let you share hyper-focused marketing messages that are tailored to each of your different segments of potential patients.
- Finally, Facebook is massive. While some worry the number of active users on the platform has dropped, there are still many “quiet observers” who you can reach with an effective Facebook Ads campaign.
We Know How to Run Profitable Facebook Ads Campaigns
Facebook ad campaigns are hard to execute properly. Many companies have tried to do so and failed, quickly running through their ad budgets with nothing to show for it.
Typically companies fail at running their own profitable Facebook ad campaigns for a few reasons:
They Buy “Likes” and “Followers”
A large company profile can increase the effectiveness of your ad campaign— but only if your profile is followed by real, relevant people. If you purchase Likes and Followers you will damage your account’s data, and harm your ability to run a profitable ad campaign, as you will be spending money to get clicks from fake, or irrelevant, accounts. If you have already purchased Likes and Followers, we will clean up your account, and grow your profile organically.
They Focus on Ad Design, Instead of Ad Targeting
A slick, stylish, well-designed ad can deliver excellent results for your campaign— but only if it reaches the right audience. If you put most of your time, effort, and budget into creating beautiful ads, and barely put any attention into your ad targeting, then your campaign will likely produce 0 leads. To deliver a profitable stream of leads from your campaign, we first focus on making sure your message reaches the right audience, and then we focus on aesthetics.
They Treat Facebook Like Every Other Platform
A successful Google Ad campaign will not translate into a successful Facebook Ad campaign. The two platforms are very different. What works on one will not work on the other. If you simply take your ads from Google (or any other platform) and place them on Facebook, you will be disappointed by the results. We will create a unique campaign that plays to Facebook’s strengths—generating interest and inspiring people to explore your facility.
We are Facebook Ads Specialists
Manage your campaign’s complexity
Manage your campaign’s compliance
Manage your campaign’s results
How We Deliver Results
Our Core Principle: Facebook Success is All About the Data
Facebook collects a tremendous amount of data from each of its users.
In addition, we combine the data we collect from Facebook with third party tools to develop an even more complete picture of your ideal patients. We leverage all of this data for two purposes.
Laser-Focus Your Campaigns
We use Facebook’s data to laser-focus your campaigns on the exact patient profiles you wish to attract, and we use it to continuously optimize your campaign’s performance.
The result: You will only attract highly qualified leads, and over time you will attract them for less and less.
Our 6-Step Facebook Ads Process
Asset Analysis
We analyze your current online and offline assets, including any Facebook Ad campaigns you are currently running, or that you have run in the past. We review your campaign’s results, your campaign’s settings, and the ads themselves, to take a baseline of your performance.
Competitor Review
We compile a list of your competitors, and we review their current advertising campaigns. We look at both your direct competitors—other facilities like yours that offer the same services and treatments—and your indirect competitors—other facilities that simply solve a similar problem.
Success Definition
We collaborate to define the specific services you wish to advertise, the patient groups you wish to target, and the Key Performance Indicators you wish to improve. We then set a marketing budget that will deliver the results you desire within those parameters.
Campaign Test
We launch a minor campaign, using a limited number of ads and a small budget. We test multiple strategies in the market to determine what approach will work best, and which of your desired services, audiences, and outcomes will be easiest to achieve quickly.
Campaign Expansion
We will take our data from your campaign test, and begin to increase your ad budget for those services, audiences, and outcomes delivered the best initial results. We will gradually expand your campaign based on the data we gather and your feedback.
Continuous Improvement
We will continuously test your campaigns to gather real-world performance data, and use this data to refine your campaigns and improve their performance. We will refresh your creative, retarget your ads, and overall take data-driven actions to deliver better results each month.
Test Our Partnership - Risk Free
It’s a lot. And a lot can go wrong. Here’s what we do to reduce your risk and make it easy to establish a secure partnership with us.
You Get Regular Reports
You Get Continuous Monitoring
We constantly watch your campaigns and receive real-time alerts reports that let us stop fraud, or other harmful anomalies, ASAP.